Already have a wonderful brand guide?
Congratulations!... for taking the first step of an entire marathon.
Branding goes beyond PDF guidelines. Branding is the result of daily effort and teamwork between at least marketing, design and sales teams; every idea, effort, and task build the brand. In this process the designer has to practice listening, patience and commitment, besides having the experience to transform raw information into dynamic and visual content, meet all the platforms requirements, making the best of the available resources and accomplish deadlines.
Why is that important? Because that´s what I have done for Lumiata, an American Startup specialized on Healthcare’s AI and Data. Thanks for watching!
